Marketing Campaigns
Good Neighbor Awards
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Lead Designer
The National Association of REALTOR®'s Good Neighbor Awards recognizes REALTORS® who make an extraordinary impact on their communities through volunteer work. Keeping in mind that the program focuses on the compassion of REALTORS®, while the campaign's messaging aims to help them realize a return on inspiration, I created a golden heart symbol that loops and returns around on itself, often incorporated into designs to hug around the REALTORS®.
REALTORS® Are Good Neighbors
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Lead Designer
Like its sibling program, the Good Neighbor Awards, NAR's REALTORS® Are Good Neighbors program celebrates REALTORS® who give back through volunteering in their communities and around the world. With a lockup inspired by kinetic Breaking News banners, the Good News campaign promotes the program in search of the everyday REALTORS® stories, from individual acts of kindness like making dinner for a neighbor in need to spearheading a community-wide clean-up day.
REALTOR® Relief Foundation
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Lead Designer
In 2001, the REALTORS® Relief Foundation (RRF) was created as a REALTOR®-driven response to the 9/11 terrorist attacks and has continued to restore and rebuild communities affected by disasters. In 2021, RRF marked its 20th anniversary. The Hope Rising campaign aims to commemorate the funds given by REALTORS®, REALTOR® Associations, and affiliated organizations with a design symbolizing the beauty that can come from rebuilding what has been shattered.
Hope Rising lockup designed by Catherine Turner.
See below to view the previous concepts for this anniversary campaign.
Events
2021 REALTORS® Conference & Expo
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Lead Designer
The REALTORS® Conference & Expo sets the stage for the real estate industry as it is the largest annual event for the most successful real estate professionals. Education and networking sessions cover every aspect of the real estate industry with prime speakers from around the globe. Set in sunny San Diego, CA, I made a conscious effort to make all design choices to evoke further the warm, optimistic vibe of the area and the Rise & Shine theme. The shape and rising motion of the pillars and sun-rays is a nod to high-rise buildings and our commercial members, while the pitched roof shape atop the pillars connects with our residential members. Meanwhile, the brick walls signify brick and mortar, homes and buildings, and the concrete, solid, essential role members play in cultivating communities.
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Lead Designer
At the fourth annual iOi (Innovation. Opportunity. Investment.) Summit, PropTech leaders and futurists, investors, and forward-thinking real estate professionals are coming together to fuel the future of the industry. Among the many opportunities to discuss the "what if" of the future, the event hosts an annual tech startup "Pitch Battle", where select startups [and the next generation of outstanding tech companies] present their creative and leading-edge projects.
Concept Designs
These are designs that didn't quite make it to the final chosen design, but I still want to show off!
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NAR's flagship event, REALTORS® Conference & Expo, has been reimagined, retooled, and reinvented. The new NAR NXT, The REALTOR® Experience, explores what's new and what's NXT, as REALTORS® exchange ideas and info, experiment with cutting-edge innovations, and get insights from top experts. The Make It Your Year theme would put REALTORS® in spotlights, emphasizing their importance in their community from consumer and commercial real estate, their family, volunteering, hobbies, and more.
Please feel welcome to view the final design created by Catherine Turner!
iOi: Empower / Tech Tech B(Vr)oom / Prop Up
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NAR Spire is an initiative aiming to help individuals learn the fundamentals of the real estate industry, foster education, empower serious consideration of real estate as a career path, and encourage and promote the development of generational wealth through property ownership.
Please feel welcome to view the final design created by Catherine Turner!